In the SEO puzzle, backlinks are one of the most valuable pieces. They're responsible for passing authority to your domain and individual pages, increasing the trustworthiness that Google evaluates your site to have. The higher authority you have, the higher you'll rank for queries related to your brand. Here's 7 reasons you're not getting higher authority links back to your site.

Links Mentioned in Today's Episode:

• Domain Authority
• SEO link building

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