In the Flow of Work

7 - Rebuilding Performance in a High-Urgency Culture


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William West, VP of People at Wrapbook, joins us to unpack what it takes to rebuild performance management inside a high-urgency, fast-scaling company. With three distinct microcultures — entertainment, payroll, and tech — William shares how he stripped down a noisy system, rebuilt trust through clarity, and shaped performance around the reality of daily work.

We dig into the pressure of operating in a complex industry, the shift toward manager-led development, and why productivity is becoming the next frontier for People teams.

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This episode was brought to you by Topicflow — the team building the next generation of agentic performance management.

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Connect with the hosts and guest:

Gavin Johnston | Amin Palizban | William West


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In the Flow of WorkBy In The Flow of Work