Re-Quilibrium Podcast

7: Research for Planning in Social Marketing


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"If you want to watch a lion hunt, don't go to the zoo. Go to the jungle." Craig Lefebvre, PhD, joins the podcast for a two-part series on research in social marketing. In this episode we discuss theories, concepts, and strategies for conducting quality research for campaign and program planning.

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Re-Quilibrium PodcastBy Danielle LeCourt