By Neal SchafferAlthough the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes.

Here are seven things to consider that will help you maximize the success of your social media campaigns:1.

Remember that social media in business is just a means to an endBack in the day, social media for business was quite simple.

Know your goals for social media advertisingThis applies for your business social accounts, your paid advertising, and your use of influencers.

Ensure your social media marketing budget matches your goalsIt’s easy to be a cheapskate when it comes to marketing. | To read full story, visit https://startuparound.com/read/1584313353.7066214/7-Rules-for-More-Effective-Social-Media-Marketing?ref=audio_experience