Paid traffic over SEO to start with

CAC less than CLV

Focus on the funnel and monetization rather than adding features

Tiered monthly pricing works

Cashflow crisis > annual discounts > plan ahead, talk to VC's

Manage time effectively

  repurpose content

  automate support where possible

  hire before it becomes urgent

Build in a viral coefficient by rewarding users for sharing

Speak to customers, get feedback, improve

https://jamesbachini.com/saas-marketing-strategy/

Thanks for listening