Want to know why some sales teamsconsistently outperform the rest? It’s not just talent—it’scoaching, leadership, and enablement done right.

In this episode ofSell Like You, I sit down withMelissa Hull, Head of Sales Enablement at Apprentify, to break down the coaching strategies that turnaverage reps into top performers.

Melissa has spent years developing sales teams, helpingnew hires ramp up faster andexperienced reps reach new levels of success. She shares:

• Why coaching beats managing—and why top sellers don’t always make great leaders
• The missing piece in most training programs (that leads to failure)
• Women in sales: Why the gender gap still exists—and how to change it
• What really motivates salespeople (hint: it’s not just money)
• How to enable a high-performing team—even on a budget

She also reveals how sheruns call-out days to drive prospecting success and whycelebrating wins is a game-changer for team culture.

If you're asales leader, coach, or rep looking to level up, this episode is packed with actionable insights you can apply today.

Links & Resources

Melissa Hull on LinkedIn

Five Hour Club

Apprentify Group

Question for you: Are you more motivated bypersonal wins or team success? Drop us a message—we’d love to hear your take!