Link building has gone through a number of changes over the years, to be sure. It's almost unrecognizable from the days where spamming links to your domain on any forum you came across could boost your rankings measurably. Modern link building is much different, but I find that marketers and entrepreneurs still only scratch the surface of the strategy—or ignore it altogether. That's why I've come up with this list of link building secrets you probably didn't know.

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