This episode of DEEP DIVES from DENYSE presents a seven-step process for achieving business growth.

It focuses on a consumer-centric approach called Quantum Consumer Centricity (QC2™).

The discussion critiques traditional consumer experience (CX) models as insufficient and advocates for a more holistic view of the consumer journey.

The process involves gathering brand information, identifying customer categories, listening to customers, defining a desired brand image, developing a communication strategy, targeting promotional efforts, and measuring results.

In the article discussed, Denyse highlights the importance of understanding consumer needs and using data-driven insights to improve brand building.

She promotes her QC2™ methodology and offers resources for further learning.