In this episode I am joined by Charlie Salter, the brains behind ClickZ's 'Shift London' event coming up in May. Charlie shares his experience of what makes a really effective event and how he's ensured these learnings are incorporated into the design of Shift London (digitalshiftevents.com). We'll be hearing what Charlie thinks are the major themes for marketers and digital leaders to be aware of in 2016, and discussing how marketers can ensure they are up to date.