Does your company name create interest or confusion?

Does it engage customers or require explanation. Do you find yourself saying "We're more than (insert what you mainly do)? Do you have to spell, pronounce or clarify your brand - before you even delve into the "goodies" of what you really do?

If so, this podcast is for you! Hear the seven main reasons companies need to rebrand their businesses, from constricting geographic names they have outgrown to misleading names that have customers assuming all the wrong things. (And you know what they say about the word a-s-s-u-m-e.)

See how many of these tick boxes you check, and then check out our coming episode on the benefits and bottom line bounce you can gain from an effective and successful rebrand. It's all about how to define and shine, this week on Brilliant Branding!