Sinek is a motivational speaker, who has written five books so far (with many more to come we're sure). Start With Why is his first book and in it, Sinek explores the idea that to be a successful leader, you need to inspire and to inspire, you need to know your WHY. In this podcast, we talk about what we loved and didn't love so much about this book. We also say the word why, a lot, so be prepared.