In this episode, Darren Reinke chats with Jacob Marash, the CEO of Stem Audio. Jacob talks about his decision to launch a startup within his existing organization, why he emphasized having employee input when building Stem’s culture and values, and the importance of revisiting your company’s values each year to ensure alignment. Stem Audio is a manufacturer of a suite of audio-conferencing solutions that create, manage and scale collaboration space audio.

Show Notes

• Launching STEM Audio in a Niche Market [1:01]
• Creating a Start Up within an Existing Organization [4:23] 
• The Importance of a Company Relaunch [6:04]
• How to Build Confidence in a New Vision [7:58]
• Revisiting your Vision [10:18]
• Why You Should Fake It Until You Make It [11:30]
• The Traits of a Successful CEO [15:20]
• The Importance of Practicing Humility [18:36]
• Discovering the Spark of Entrepreneurship [20:04]
• Why You Should Seek to Build a Product that Answers Customers’ Needs [23:11]
• Why Overnight Success’s Don’t Exist [26:22]
• Challenges of Scaling a Business [28:01]
• Persisting through Dark Moments [29:09]
• Why You Should Join a Peer Group [33:04]

Show Links

• Stem Audio Website