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7. Subprime Attention: Will Ad Bubbles Collapse the Internet?
Advertising fuels much of the Internet today. But what if programmatic, targeted ads don't actually work? We read Tim Hwang's Subprime Attention Crisis.
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By Chris OnrustAdvertising fuels much of the Internet today. But what if programmatic, targeted ads don't actually work? We read Tim Hwang's Subprime Attention Crisis.