The AC Method

#7: Summary of ISA Expo with Aaron Clippinger

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In this podcast episode, Aaron and the Square Coil team discuss their recent experience at the ISA Expo. They describe the preparations leading up to the event, including building a new booth, organizing flyers, and coordinating team members. They also discuss their goals for the event, such as providing value to their clients and adding more audience participation. The team shares their experiences of being slammed with visitors and how they handled it. Overall, they reflect on their growth from having a small booth with just a tablecloth and beach balls to a massive 20 by 20 booth.

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HIGHLIGHTS:

  • Aaron and his team attended the ISA Expo in Las Vegas
  • They had an implementation specialist and an accountant at the booth to add value
  • They had been preparing for the expo since December, and even talked about next year's expo
  • They had a 10-year anniversary, and Erin reflected on his first booth, which was just a plastic tablecloth and beach balls
  • The week leading up to the expo was stressful
  • Morale was low going into the expo

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    SOCIAL MEDIA:

    ✅Subscribe to Aaron’s Channel: https://www.youtube.com/channel/UC2SL5iGQlGaTEbvsqpG_oIA ✅

    *Get notified whenever Aaron goes post! 


    ✅Follow Aaron Clippinger and The AC Method on Instagram:

    https://www.instagram.com/theacmethod/

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    TIME STAMPS

    • 00:00 - Prelude
    • 00: 09 - Summary of the ISA Expo and everything that occurred within the Expo
    • 07:59 - How to add more value to what you bring to an expo year after year
    • 29:22 - What we learned from this EXPO and how we're already thinking about next years expo
    • 35:06 - END


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      The AC MethodBy Aaron Clippinger
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