I came across these 7 techniques used by Apple’s Phil Schiller while making a product launch presentation on pages 161, 162 & 163 of the book 'The Presentation Secrets of Steve Jobs - How to Be Insanely Great in Front of Any Audience' written by Carmine Gallo which I had reviewed on 16th September, 2023.

Phil Schiller is an Apple Fellow, responsible for leading the App Store and Apple Events. Earlier, he was Apple’s vice president of worldwide product marketing.