WTF Did I Just Read? Tech Sales & Marketing Edition

7. The Red Herring Calendar Invite + Live AMA with Dani Woolf

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In this episode of WTFDIJR, Chris and Dani are uncovering:

  • Thoughts on Black Hat MEA - the 1st ever.
  • How Chris would like to be invited to a webinar or online event (like this WTF Did I Just Read?)
  • The partial teardown - red herring invites on buyers’ calendars
  • Technical glitches
  • Live Q&A with the audience and Dani Woolf
    • Things to do with upcoming events that will attract conversations
  • Disconnect between vendors GTM and way customers want to buy - Dani’s lightbulb moment when things needed to change
  • Will tying marketings’s comp to revenue change behaviors?
  • Catching up with Carlos Guerrero after the CISO <> Sellers Panel Series - has he improved in building relationship capital?

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    WTF Did I Just Read? Tech Sales & Marketing EditionBy wtfdidijustread