Composable Commerce Leaders

#7 - The role of AI in the evolution of Marketing - Allen Bonde, TreviPay


Listen Later

In this episode of Composable Commerce Leaders, I sit down with Allen Bonde, the newly appointed CMO of TreviPay, to explore the transformative role of AI in marketing. Recorded at the B2B Connect event in Chicago, our conversation delves into how AI acts as a tool to enhance, not replace, the marketer's craft. Allen shares insights from his extensive career, including his time at Forrester, and discusses TreviPay's unique approach to B2B payments, emphasizing the importance of choice and convenience in fostering customer loyalty. We also explore the concept of composable commerce, likening it to a flexible Lego set that allows businesses to adapt and thrive in a rapidly changing landscape. Join us for a thought-provoking discussion on the future of marketing and commerce.
...more
View all episodesView all episodes
Download on the App Store

Composable Commerce LeadersBy Boris Lokschin