Content marketing is nothing new. It has been here since companies produced their first flyers for their audience to promote about their products. 

But obviously over the years, content marketing has changed tremendously and became really competitive because nowadays, anyone can basically build their own website and publish content on different channels.

So how do you stand out and win? This time we got Alfred Lua, who spent close to 6 years at Buffer and now he is the Marketing Lead at ReferralCandy. He will be sharing with us his content marketing approach to win in such a content crowded market with a small team and compete against other giants like HubSpot and more. 

Let’s see what I have learnt from our conversation.