The holiday season keeps starting earlier and stretching longer. That means brands can’t just focus on Black Friday and Cyber Monday anymore — they need a strategy that carries through continuous deal weeks. In this episode of The Ad Project, Joe Shelerud and Maarja Hewitt walk through a 7-step Q4 checklist:<ul><li>Budget pacing across a longer season</li><li>Inventory planning and forecasting</li><li>Creative testing with urgency messaging</li><li>Strengthening full-funnel advertising</li><li>Monitoring competitors and share of voice</li><li>Expanding beyond Amazon to Walmart & Target</li><li>Measuring and adapting with AMC</li></ul> 👉 Follow, subscribe, and connect with us on <a href="https://www.linkedin.com/company/adadvance/" rel="noopener noreferrer" target="_blank">LinkedIn</a> and at <a href="https://adadvance.com/" rel="noopener noreferrer" target="_blank">adadvance.com</a> to catch future episodes.

The holiday season keeps starting earlier and stretching longer. That means brands can’t just focus on Black Friday and Cyber Monday anymore — they need a strategy that carries through continuous deal weeks. In this episode of The Ad Project, Joe Shelerud and Maarja Hewitt walk through a 7-step Q4 checklist:Budget pacing across a longer seasonInventory planning and forecastingCreative testing with urgency messagingStrengthening full-funnel advertisingMonitoring competitors and share of voiceExpanding beyond Amazon to Walmart & TargetMeasuring and adapting with AMC 👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.

The holiday season keeps starting earlier and stretching longer. That means brands can’t just focus on Black Friday and Cyber Monday anymore — they need a strategy that carries through continuous deal weeks. In this episode of The Ad Project, Joe Shelerud and Maarja Hewitt walk through a 7-step Q4 checklist:<ul><li>Budget pacing across a longer season</li><li>Inventory planning and forecasting</li><li>Creative testing with urgency messaging</li><li>Strengthening full-funnel advertising</li><li>Monitoring competitors and share of voice</li><li>Expanding beyond Amazon to Walmart &amp; Target</li><li>Measuring and adapting with AMC</li></ul> 👉&nbsp;Follow, subscribe, and connect with us on&nbsp;<a href="https://www.linkedin.com/company/adadvance/" rel="noopener noreferrer">LinkedIn</a> and at&nbsp;<a href="https://adadvance.com/" rel="noopener noreferrer">adadvance.com</a>&nbsp;to catch future episodes.

7 Things Every Brand Should Do Before Q4 Hits

The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. 

Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive digital marketing space. What sets us apart is our holistic approach, offering a deep dive into Amazon advertising while also exploring the broader retail media ecosystem and offering practical, actionable advice that you can implement immediately to improve your strategy. 

Whether you're a seasoned advertiser or just getting started, The Ad Project is your trusted resource for staying ahead of the game, driving results, and achieving success across multiple platforms.

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The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive digital marketing space. What sets us apart is our holistic approach, offering a deep dive into Amazon advertising while also exploring the broader retail media ecosystem and offering practical, actionable advice that you can implement immediately to improve your strategy. Whether you're a seasoned advertiser or just getting started, The Ad Project is your trusted resource for staying ahead of the game, driving results, and achieving success across multiple platforms.

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7 Things Every Brand Should Do Before Q4 Hits

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