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#7: Travis Motley - The Ghost Of Marketing & Copywriting
Today we have a special guest who operates in the shadows of marketing and copywriting. He thinks about this entire game differently than anyone else we've ever met. That's why Travis Motley is called in to sell complex high ticket programs, and is responsible for massive revenue generating campaigns. Travis was Alex's first copywriting, and after listening to this episode you'll see why that was so powerful and impactful for him. In this epside we cover Tav's journey from gym owner to marketer and how this gave Trav a lot of reps and fast feedback on what works. We discuss empathy as a secret secret ingredient people overlook to create great marketing and copywriting campaigns. We also look at how treating your prospect like a friend you're car shopping with creates a disarming frame and leads to more sales and revenue, and why Trav refuses to write in a certain markets where dishonesty is the norm.
Some topics we discussed include:
- The one book that changed Trav's marketing career.
- Why the idea of "Inbox Identity" creates more buyers.
- How mistaking sympathy for empathy wrecks your marketing.
- The "Invisible Survey" strategy that allows you to give prospects what they want.
- Why in some scenarios Trav wants lower open rates on emails.
- How symptomatic messaging is the key to not pissing off email subscribers.
- We cover Trav's new program Inbox Rainmakers (Getting link from him)
- What the biggest bottleneck is in most funnels that aren't working.
- The reason that marketing strategy trumps copywriting more now than ever.
- We break down the conversational copywriting style Trav uses.
- Trav drops a masterclass on this epiosde - give it a listen to upgrade your marketing.
Connect with Trav: -Link to Inbox Rainmakers: https://go.inboxrainmakers.com/cf-website1
Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:
-Instagram: https://www.instagram.com/alex.mcmahon85/
-Facebook:https://www.facebook.com/alex.mcmahon.370 -Twitter: https://twitter.com/alex_mcmahon_
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By Alex McMahon & Nick BrowneToday we have a special guest who operates in the shadows of marketing and copywriting. He thinks about this entire game differently than anyone else we've ever met. That's why Travis Motley is called in to sell complex high ticket programs, and is responsible for massive revenue generating campaigns. Travis was Alex's first copywriting, and after listening to this episode you'll see why that was so powerful and impactful for him. In this epside we cover Tav's journey from gym owner to marketer and how this gave Trav a lot of reps and fast feedback on what works. We discuss empathy as a secret secret ingredient people overlook to create great marketing and copywriting campaigns. We also look at how treating your prospect like a friend you're car shopping with creates a disarming frame and leads to more sales and revenue, and why Trav refuses to write in a certain markets where dishonesty is the norm.
Some topics we discussed include:
- The one book that changed Trav's marketing career.
- Why the idea of "Inbox Identity" creates more buyers.
- How mistaking sympathy for empathy wrecks your marketing.
- The "Invisible Survey" strategy that allows you to give prospects what they want.
- Why in some scenarios Trav wants lower open rates on emails.
- How symptomatic messaging is the key to not pissing off email subscribers.
- We cover Trav's new program Inbox Rainmakers (Getting link from him)
- What the biggest bottleneck is in most funnels that aren't working.
- The reason that marketing strategy trumps copywriting more now than ever.
- We break down the conversational copywriting style Trav uses.
- Trav drops a masterclass on this epiosde - give it a listen to upgrade your marketing.
Connect with Trav: -Link to Inbox Rainmakers: https://go.inboxrainmakers.com/cf-website1
Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:
-Instagram: https://www.instagram.com/alex.mcmahon85/
-Facebook:https://www.facebook.com/alex.mcmahon.370 -Twitter: https://twitter.com/alex_mcmahon_