Nepal today is the scene of a quiet but fierce battle. This is not a fight for markets or resources, but a battle for the most valuable asset of the 21st century – talented people. Every year, thousands of skilled professionals and ambitious graduates go abroad in search of better opportunities, creating an acute labor shortage in the country. The companies left on the “battlefield” are entering a wage race, trying to poach the best employees from each other. But this strategy is a dead end. Raising wages only gives a temporary effect and drains business resources.

The real competitive advantage today is not financial. It is about understanding the deep, unobvious motivations that make people not just come to work, but connect their future with it. Today's employees, especially millennials and Generation Z, are looking for more than just money. They are looking for meaning, development, respect, and the opportunity to influence what is happening.