7 Up Down: Millions of people play the 7 up and down card game. It is one of the most entertaining types of poker. Invest in whether you believe the card is high or low, and you might win twice. We could just put your name on the leaderboard if you keep racking up the points. Capermint Technologies creates a 7 up down real money game. The goal of 7 Up 7 Down is to guess the sum of the numbers on two standard dice. After shaking the dice in the jar, simply add the two numbers that appeared on the faces.