In this episode of Data Driven Voices, Emma Storbacka is joined by digital marketing expert Jens Hård to break down one of the hottest topics in the industry: First-party data.

With privacy regulations tightening and third-party cookies fading, businesses are at a crossroads. How do you build marketing strategies that truly connect with customers while staying ahead of the game? In this conversation, we unpack:

• What first-party data really means and why it’s gaining so much attention
• The death of third-party cookies and how it’s changing the digital landscape
• How companies can activate their data across channels for real business impact
• The organizational shifts needed to unlock the full potential of data-driven marketing

No fluff—just insights, expert takes, and strategies you can apply right away. If you want to stay relevant in the future of marketing, this episode is a great listen!

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