Brand IRL

#7: Using PR to Grow Attendees at the Largest Lunchables in the World


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Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just leave them hungry? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.Get Immersed in this episode of the Brand IRL podcast__Links:Lunchables: https://www.lunchables.comLunch-a-Build T...
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Brand IRLBy John Kappel