Becoming Your Brand with Sarah Holmes

7. Using storytelling to empower your audience, not exploit them with Brand Strategist & Storytelling Coach Heather Rameau

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This week's guest is Heather Rameau, a Brand Messaging & Storytelling Coach who helps women build their brand, share their message, and connect with others through the power of their own stories. This podcast episode came about as Heather & me were talking in the DMs & she (very rightly!) pointed out that unfortunately storytelling, which used to be a very genuine way to connect, is often now used the wrong way in online marketing.


In this episode, we share:

  • How storytelling went from being this authentic and genuine approach to being used in the wrong way to create FOMO, lack, insecurity, and “close the sale” rather than empower and connect


    • The ways you can use storytelling to empower your audience, not exploit them


      • Stories that have become so overused by coaches & service providers online that they no longer have an impact


        • What story I shared online which turned Heather from one of my followers into a paying client a year ago


          • Advice for how you can “tell your story” if it feels scary or overwhelming at the moment


            • & loads more!


              • Our shared mission of bringing more "realness" to the online space made for an interesting conversation, as we both opened up about our own stories & what we have faced building a business online.


              Connect with today’s guest Heather Rameau

              Grab Heather’s free guide to learn the three stories you need to build a trusted brand, where you can pull these stories from your own life and business, and how you can seamlessly weave them into your brand's bigger message.

              • Click here for the free download: 3 Stories You Need to Build a Trusted Brand
              • Book a call with Heather: https://heatherrameau.com/contact

                • Connect with Sarah on:

                Instagram: https://www.instagram.com/sarahholmes.co/

                TikTok: https://www.tiktok.com/@sarahholmes.co

                My courses & application to work together: https://sarahholmes.co/links

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                Becoming Your Brand with Sarah HolmesBy Sarah Holmes