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7. Walking Through the Parents' Journey with Chantelle Zakariasen
Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects.
In this episode, Chanti walks us through the buyer’s journey and explains how a school can go deeper than just telling prospects about the advantageous features of the school. She explains that people are overwhelmed with the “noise” of information they get in a day. Effective school marketing must find a way to identify and target the emotional needs of parents that would be a good fit for their product. Chanti fully reveals the process that a parent might go through - going from “unaware” through the steps that eventually lead to action.
Listen and take note of how to create a cohesive message for your school by using descriptive language.
Quotes:
7:53 “A client must typically have 7 contacts with your brand before they take action.”
13:01 “The more specific - the more visceral you can get - the more likely you are to hook someone’s attention.”
29:00 “The reason ‘segmentation’ is so powerful is that it allows you to get specific with your message and to sell to specific people.”
39:01 “The more niche, the better. Don’t be afraid to be different.”
Here are some resources mentioned in our discussion:
Email and marketing automation - Active Campaign https://www.activecampaign.com/
ConvertKit - https://convertkit.com
Constant Contact - https://www.constantcontact.com
Design and market custom merchandise
Makeship - https://makeship.com/
Where to learn more about Chanti:
Web Site - chantizak.com
Where to learn more about Enrollhand:
Our website: www.enrollhand.com
Our webinar: https://webinar-replay.enrollhand.com
Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/
View all episodes
By Andreas Marinopoulos
5
44 ratings
Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects.
In this episode, Chanti walks us through the buyer’s journey and explains how a school can go deeper than just telling prospects about the advantageous features of the school. She explains that people are overwhelmed with the “noise” of information they get in a day. Effective school marketing must find a way to identify and target the emotional needs of parents that would be a good fit for their product. Chanti fully reveals the process that a parent might go through - going from “unaware” through the steps that eventually lead to action.
Listen and take note of how to create a cohesive message for your school by using descriptive language.
Quotes:
7:53 “A client must typically have 7 contacts with your brand before they take action.”
13:01 “The more specific - the more visceral you can get - the more likely you are to hook someone’s attention.”
29:00 “The reason ‘segmentation’ is so powerful is that it allows you to get specific with your message and to sell to specific people.”
39:01 “The more niche, the better. Don’t be afraid to be different.”
Here are some resources mentioned in our discussion:
Email and marketing automation - Active Campaign https://www.activecampaign.com/
ConvertKit - https://convertkit.com
Constant Contact - https://www.constantcontact.com
Design and market custom merchandise
Makeship - https://makeship.com/
Where to learn more about Chanti:
Web Site - chantizak.com
Where to learn more about Enrollhand:
Our website: www.enrollhand.com
Our webinar: https://webinar-replay.enrollhand.com
Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/