LinkedIn is not among the top visited websites, and it may not be the best platform for reaching qualified B2B business owners, who have real business problems and budgets. LinkedIn's feed also disappears quickly. To reach potential prospects, it is better to use email and YouTube. Email and SMS offer more opportunities for engagement, and YouTube allows for consistent views and the possibility of being featured in suggested videos. To redirect prospects from LinkedIn to email and YouTube, one can add links in the LinkedIn headline and cover image, optimize the website for email collection, and consistently share videos on YouTube