Struggling for Purpose

7 Ways to Serve Your Audience with Live Video

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In 2015 when Periscope was the hottest and newest social media platform, I shared how podcasters and entrepreneurs could use the platform to better serve their audience.

A number of social media platforms now support live video so I thought I’d revisit this list to provide a refresher that can be used broadly, rather than specifically for one platform.

Not all of these points will apply to every podcast but I hope that you get some value from this list and try incorporating live video into your podcast outreach.

7 Ways to Serve Your Audience with Live
  1. Offer training and tutorials.
  2. Hold a question and answer session.
  3. Announce new or exclusive content or products.
  4. Give your audience a behind-the-scenes view of what you do.
  5. Ask for feedback.
  6. Offer bite-sized content that’s easier to consume than long-form articles or videos.
  7. Re-purpose previous content for new audience members.

    8. Here’s the original video that was streamed live on Periscope.

    https://youtu.be/_u0f93Aatrw

    Chime in! What other ways can we use live video to serve our audience?

    Share your thoughts with me on Twitter using the hashtag #str4p.

    Subscribe to the podcast in Apple Podcasts, Google Podcasts or on your favorite platform.

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    Struggling for PurposeBy John Wilkerson
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