This week I have a real treat for those who love creative strategy. I have my friend Matt Johnson on the podcast. 

Matt is a fellow agency owner, who previously worked for 15 years as a viral video pioneer, building programs at New York Magazine, Business Insider, NowThis, and Men’s Health. Matt left New York City to join the ranks of entrepreneurs. Matt recently spoke at Social Media Marketing World on the main stage. 

He’s the founder and creative director of Guide Social, a video ad creative agency that’s served hundreds of clients across the world including 17 businesses that were on Shark Tank (AKA Dragon's Den in the US). He’s also the founder of Ignite - a coaching program to help entrepreneurs grow their business with content.

Matt and I have run in the same circles for a number of years and so this was a really relaxed chat about what Matt is seeing in the performance creative space - as well as some really interesting musings about a completely different way to approach eCommerce Marketing. 

Stay tuned as we cover: 

• Why Matt is excited about TikTok as an ad platform and the specific format that is working for accounts he manages right now
• Exactly how Matt uses storytelling  in performance creative to get better results 
• The power of scripting your ads so they hit the right emotional triggers in your target audience
• Why Matt thinks video as a medium will be the driving force behind most marketing in the near future, and how brands can get behind this trend to win during challenging times. 
• How brands can tap into the 'TikTok as a search engine' trend without much time investment
• Why eCommerce brands are guilty of focussing too much on features
• What the eCommerce industry can learn from high-ticket info-product marketing, Kickstarters, and infomercials

Follow Matt on his socials:

Matt's Website: https://www.mattjohnstononline.com/home

Matt's ads: https://www.guidesocialglobal.com/our-work

Matt's TikTok: https://www.tiktok.com/@bymattj