Clever Writer Podcast

7 ways to use Instagram to promote your self-published book


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Authors and writers should not be wasting their precious time on Instagram, right?

Wrong!

When I published my book Win At Freelance Writing, I leveraged the audience I had built on Instagram – an audience of around 1000 people (a small audience) – to promote my book and hit number 1 new release on Amazon in two categories during that first week.

Knowing how to build your brand on Instagram can help you promote your self-published book.

In today’s podcast episode, I am talking about 7 ways you can use to promote your books as a self-published author.

Why you should be using Instagram as a self-published author
  1. It is a powerful visual platform.
  • Instagram has over 1 billion monthly users – the truth is that you only need 1000 true fans to make meaningful money with your brand so this is a DEEP SEA to fish in!
  • Instagram also has various ways for you to express yourself and build your brand. You can take advantage of:
    • Feed posts – this includes 1-minute videos in the feed as well as static pictures
  • Instagram stories
  • Instagram live
  • Instagram TV
  • Instagram Reels
  • Direct messaging on Instagram
  • I think of Instagram as an all-in-one platform that writers and authors should take advantage of starting right now.

    The seven ways I have used Instagram as a self-published author

    When I launched Win At Freelance Writing, I used the following methods to promote my book.

    1. Allowing my audience to vote on book covers
  • Using Instagram to build an email list
  • Using screenshots of testimonials as social proof
  • I used screenshots of the fact that I hit number one new release in multiple categories on Amazon
  • Leveraging Instagram stories and feed videos
  • I shared my book writing process
  • I shared snippets of my book along the way in the form of quote graphics and mini-teaching sessions.
  • I discuss these in-depth in the podcast episode.

    Resources mentioned in this episode

    The Create and Prosper Shop - a curated digital product shop to help you make more money as a writer and author.

    Win At Freelance Writing - a book by Gertrude Nonterah

    If you enjoyed this episode, tweet me @geenonterah or send me an Instagram direct message at the same handle.

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    Clever Writer PodcastBy Gertrude Nonterah