I know that social media can often feel like just one more thing in the long list of responsibilities of running a business, but it’s so important. Maybe even more important than any other marketing efforts. If you do it the right way, you can use social media to grow your photography business, and I promise, it doesn’t have to take over your life!

At the end of the day, social media is about connection. If you can show up there intentionally (and that doesn’t mean all day every day), you’ll have opportunities to connect with your dream clients and industry acquaintances.

It’s the space where you can share your most recent work, tell stories, humanize your brand, and network—without it feeling like networking. Plus, as great as a photography website and portfolio is, it’s just not the most convenient space to update or for people to find you. You can immediately upload recent work onto social media, and you have a way higher chance of someone finding you on social media than stumbling onto your website after a Google search.

But how do we do it well? Without it taking over our life? Here are my top tips for using social media to grow your photography business.

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