In this episode, Katie Donovan shares the digital marketing fundamentals every trade business owner needs to know to grow and scale. From building trust with customers to leveraging technology for smarter marketing, this conversation is packed with actionable insights you can apply today to attract more leads and drive real results.

00:00 Introduction to Katie Donovan and Camp Digital

00:33 Technology-First Approach in Digital Marketing

01:14 The Origin Story of Camp Digital

02:28 Embracing Technology and AI in Trades

05:58 Building a Digital Presence for Small Businesses

08:58 Importance of Trust in Digital Marketing

15:50 Customer Journey in the Trades Industry

20:53 Understanding HVAC Costs

21:17 The Role of Social Media in HVAC Marketing

23:32 Effective Traditional Marketing Strategies

26:37 The Power of Follow-Up in Business

28:08 Balancing Multiple Services and Niches

31:43 Hiring for Attitude, Ethics, and Effort

33:20 Building Authentic Company Culture

34:55 Balancing Work and Life as a Business Owner

36:17 Goal Setting and Vision Clarity

38:13 Influential Books and Podcasts

39:44 Marketing Secrets and Fundamentals

41:15 Final Words of Wisdom