Welcome to episode 7 of The Accepted Authority. In this episode we look at the difference between Positioning content and Promotional content. Promotional content says ‘Look at me!’, whereas Positioning content makes your prospects say ‘I want to engage with you’.

Welcome to episode 7 of The Accepted Authority. In this episode we look at the difference between Positioning content and Promotional content. Promotional content says ‘Look at me!’, whereas Positioning content makes your prospects say ‘I want to engage with you’.

Welcome to episode 7 of The Accepted Authority. In this episode we look at the difference between Positioning content and Promotional content. Promotional content says ‘Look at me!’, whereas Positioning content makes your prospects say ‘I want to engage with you’.&nbsp;

7 - What is positioning content and why should I create it?

In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.&nbsp;

Business

Marketing

In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath. 

Share 7 - What is positioning content and why should I create it?

Sign up to save your podcasts

7 - What is positioning content and why should I create it?

7 - What is positioning content and why should I create it?