A common misconception I often hear is that branding is the same as marketing, marketing is advertising, or marketing is the same as sales, or even as far as “we don’t need branding,” or “we don’t need marketing.” But, actually these are all very distinct areas of business with very different purposes and every business needs them all to work together in order to win customers and sell.

I’ve heard business owners say that they don’t need some of these crucial areas of business and well that’s just not entirely possible.

I heard someone say in passing once that “Oh no we don’t need branding.”  But when you say that, what you’re actually saying is…

You don’t need to know the purpose of your business or how to share that message with your potential clients. You don’t need to know the value that your company brings to it’s clients. And you don’t want to offer a great client experience. Because all of that IS branding. Branding is not just a logo. A logo is simply the visual representation of it. Branding is the foundation of your business and who you are.

But this isn’t the only misconception.