The notion of an “exaggerated health claim” is as old as the wellness industry itself, but only in the past few decades have health claims benefited from being periodically shared by the world’s social media “influencers.” The exposure they afford a product is invaluable, amplifying the marketing claims, and occasionally conceiving new ones, to millions of followers and potential customers. Their influence is once again responsible for a concerning fitness trend that lurks on the periphery of popular culture.

• The Skeptic's Guide to Sports Science book: https://www.nbtiller.com
• Skeptical Inquirer magazine: https://www.skepticalinquirer.org
• Original article & references: https://skepticalinquirer.org/exclusive/when-medicines-go-rogue-methylene-blue/

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