According to a recent polly by Gartner, about 55% of organizations are in pilot or production mode with Generative AI. But what about the remaing 45%? They seem to be cautiously waiting over the fence. AI is already changing how marketing is done, but there are concerns to address and imperatives to be kept in mind.

(00:00) Introduction

(01:23) The swaying perception of AI

(03:34) 9 key areas of concern with AI

(07:38) What are the imperatives for businesses & marketers?