In this podcast episode, Justin and Celine discuss the benefits of coaches having a podcast. They list nine reasons why coaches should have a podcast, including reaching an unlimited audience, building trust, and creating content for social media. They also discuss the ease of creating content from podcast episodes and the benefits of interviewing industry leaders. Celine suggests creating a landing page on a website to categorize podcast episodes. Justin and Celine encourage listeners to grab their free PDF on the nine steps to launch a podcast and to email them with any questions or episode ideas.

What we discuss:

[00:02:34] Our hosts discuss how podcasting helps coaches expand beyond their local network and reach an unlimited audience worldwide, making it easier to work with people across the globe.

[00:04:03] Justin and Celine explain that podcasting is a great way for coaches to build trust with their audience, as statistics show that people who listen to podcasts are more likely to trust the hosts and buy from them.

[00:08:13] It is explained that podcasting makes it easy for coaches to create content for social media, which is essential for growing and sustaining their business.

[00:09:53] Justin and Celine talk about turning frequently asked questions into podcast episodes to save time and provide clients with a link to the answer.

[00:10:37] Our hosts share that podcasting saves time compared to creating daily social media posts, which can take up to 3-4 hours per week.

[00:12:01] Podcast call-to-actions are highly effective, with over 70% of people purchasing a product from a podcast they've listened to.

Episode Resources:

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