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#7 Why Funding for Failure Is Part of the Innovation Process with Bram Vanderborght
In this episode, we welcome Glenn’s day-one mentor Bram Vanderborght, who is a professor at the University of Brussels and researcher at imec.
Bram’s vision for robotics, the field he specializes in, is to make robots part of society and make them commercially interesting and intrinsically valuable for companies and other economic purposes.
“We are like a company. We don’t sell products or services, we sell research to further society and the economy.” - Bram Vanderborght
What becomes very clear in this episode is how difficult it is to innovate. Funding is required to innovate. But it is incredibly hard to convince someone of an idea for which there is no concrete business case yet. And even when you have validated the idea, you again need funding to develop it into something that is commercially viable. Especially for hardware, as we also have experienced it over the years at Alberts, this is a slow process. This process could definitely become more efficient and when it does, economic and societal developments will progress at a faster, ‘more satisfying’ rate.
***
Watch this episode on Youtube via https://www.youtube.com/watch?v=0WFfGyIO4uk
Connect with Bram via LinkedIn: www.linkedin.com/in/bramvanderborght
Learn more about research and development Brubotics at www.brubotics.eu
Find the book ‘Homo Roboticus’ mentioned in this episode on: www.homo-roboticus.be
Follow Alberts on socials via @albertsliving
More information about our robotic solution for healthy snacking can be found at www.alberts.be
***
If you enjoyed this episode, please leave a review below this video. What is your main takeaway? Do you have a topic you would like to see covered on Beyond the Blend? Let us know! You’re automatically entered to win our podcast merchandise when you do :)
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In this episode, we welcome Glenn’s day-one mentor Bram Vanderborght, who is a professor at the University of Brussels and researcher at imec.
Bram’s vision for robotics, the field he specializes in, is to make robots part of society and make them commercially interesting and intrinsically valuable for companies and other economic purposes.
“We are like a company. We don’t sell products or services, we sell research to further society and the economy.” - Bram Vanderborght
What becomes very clear in this episode is how difficult it is to innovate. Funding is required to innovate. But it is incredibly hard to convince someone of an idea for which there is no concrete business case yet. And even when you have validated the idea, you again need funding to develop it into something that is commercially viable. Especially for hardware, as we also have experienced it over the years at Alberts, this is a slow process. This process could definitely become more efficient and when it does, economic and societal developments will progress at a faster, ‘more satisfying’ rate.
***
Watch this episode on Youtube via https://www.youtube.com/watch?v=0WFfGyIO4uk
Connect with Bram via LinkedIn: www.linkedin.com/in/bramvanderborght
Learn more about research and development Brubotics at www.brubotics.eu
Find the book ‘Homo Roboticus’ mentioned in this episode on: www.homo-roboticus.be
Follow Alberts on socials via @albertsliving
More information about our robotic solution for healthy snacking can be found at www.alberts.be
***
If you enjoyed this episode, please leave a review below this video. What is your main takeaway? Do you have a topic you would like to see covered on Beyond the Blend? Let us know! You’re automatically entered to win our podcast merchandise when you do :)