Troy Campbell is a design psychologist, which means he uses psychology to design better experiences, communications, and education. He is an expert in consumer behavior, marketing social psychology, political psychology, and scientific communication. Campbell’s research uses psychology to understand what makes people happy, how social movements can be effective, the power of advertising, what makes a good experience (such as a music festival), and consumerism.

Find Troy online:
Follow Troy on Twitter: (@)TroyHCampbell
Visit his website: http://troyhcampbell.weebly.com/
Read some of his earlier thinking on Why People "Fly from Facts" in Scientific American (https://www.scientificamerican.com/article/why-people-fly-from-facts/)

Watch our interview with Troy in the studio: https://youtu.be/L0j02LGsS4k

Watch Troy's talk: https://youtu.be/EiELNjgZJJI

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Find more Demystifying Media talks on YouTube: https://www.youtube.com/watch?v=EiELNjgZJJI&list=PLoqXTlv_f5zEJifP55GP1ghtQjY3tzoI0

Watch our Q&As with media experts on fake news, data journalism, privacy in the age of Google, indigenous media, technology trends, Facebook algorithms, and so much more: https://www.youtube.com/watch?v=iTiuV9h-MKA&list=PLoqXTlv_f5zGu5TJeuL1SMBVCXlM4ViyL

Read the transcript of this episode: https://www.scribd.com/document/463630695/Demystifying-Media-7-Why-People-Fly-from-Facts-with-Troy-Campbell