We need Sales - all of us can agree on that in the B2B industry. But we also hate Sales. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about Sales. 

While Julia has a lot of experience being a prospect and working with the Sales department, Ahmet gives an inside view on what Sales is currently lacking, and why people can hate Sales. 

Topics they discuss in this episode:

• Why Sales isn't a team sport
• Does Sales have to be pushy?
• Is the Sales quota what makes everything so difficult?
• How sellers always find a shortcut