In this episode I discuss the ways you can increase your revenues by focusing on increasing your CLTV (customer lifetime value) which is a major reason why a lot of marketing campaigns aren’t profitable for businesses.

Brands need to focus on increasing the frequency of purchases in innovative ways.

Increasing the average order value of your purchases to increase profit.

Bake in refferal incentives just like Deliveroo and Uber

But most importantly is building a 'value ladder' where you can upsell and downsell your biggest fans and dream customers by providing them more opportunities at a lower price and higher price than your core product.

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