Austin goes even deeper into the pitfalls of our obsession with innovation for brand growth. He also starts making the case against Design Thinking as a tool for innovation, even if innovation is the magic bullet Clayton Christensen and others say it is.

Visit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).

In Part 2, we discuss:

* The reality of innovation.

* The myth of IDEO's success.

* The biases that led to Innovation's popularity.

* The surprising source of most true innovations throughout history (Spoiler Alert: It wasn't 5-day Design Sprints).

* The inaccurate and misunderstood lore of IDEO’s Apple Mouse.

* Austin’s boring (but effective) alternative to innovation.

In Part 1, we discussed:

* The red flags that led Austin to doubt Design Thinking 3 years ago.

* What Design Thinking is.

* The origins of design thinking (you don't want to miss this fascinating story).

* Why innovation is the first key to understanding why Design Thinking is bullsh*t.

* Where the theory of “disruptive innovation” came from and how it was built on cherry-picked case studies (that didn’t pan out in the end) and circular arguments.

For more from Austin Franke, visit brandingbullshit.com & woopunch.com. For more from Stef Hamerlink, visit letstalkbranding.com.

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