Eva Luitsz, Co-Founder of Studio Melrose LTD, has over 7 years of dedicated expertise in the dynamic field of marketing. Eva specialises in Search Engine Optimisation (SEO), social media management, content creation, and strategic planning.

Multi-channel testing is the heart of marketing and works as a great tool to overcome budget restrictions, by helping brands prioritise what delivers the most impact. Tests shouldn’t just be reserved for paid media - companies with low budgets can test organic content across multiple channels to identify which one provides them with the greatest organic reach.

Organic content offers vast possibilities, but its success lies in value and strategy. Engaging followers requires thoughtful planning; otherwise, amidst the content deluge, you risk being overlooked - be sure to create content that aligns with audience interests instead of being too salesy. While there is a place for influencer marketing and advertising, organic content is a great way to keep costs low and grow your community through valuable content.