In this episode, Paula sits down with Mike Dupuis, Chief Digital Officer at Catalyst Brands (Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Eddie Bauer, and JCPenney), to explore the art of digital transformation at scale. We discuss the evolution from 2 brands to 1,700+ stores, the challenge of building unified tech and data platforms, and the critical balance between building and farming brand equity. Mike also shares his insights on AI in retail, from early adoption to automation, and why mastering data will define the winners of the next retail wave. Whether you’re leading a legacy brand or scaling a startup, this conversation is a must-listen for anyone invested in the future of commerce.

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