How can you tell if your business truly has a competitive advantage? It's not just about having great people or believing in your product—it's about tangible results. Learn how to identify and measure real competitive advantages by examining your return on invested capital (ROIC) and comparing it to your weighted average cost of capital (WACC). If your ROIC is significantly higher than your WACC, you might be on the path to success. Tune in for insights on building and leveraging advantages that your customers actually care about, ensuring long-term profitability and business growth.


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