Ever been disappointed that things don’t work out?

Every now and then this happens. That’s what we’ll be talking about today. Specifically:

How Kyle Stout went from playground toothpick sales, to providing music for 100s of people, to cleaning for a living, and now attracting ideal clients at Elevate & Scale, his digital marketing business.

• Ways Kyle attracted 100% of his ideal clients and wastes less time.
• Key elements of messaging your offerings to sell without the sleaze.
• Dealing with 100s of people at a time: Lessons from being a DJ at weddings.
• 3rd-grade toothpick-sales that informed digital marketing, and why you should pay attention.
• The biggest mistake he made when first starting a cleaning business (and yes, it involves bowel movements).

Bernardine Cloete is a South African entrepreneur specializing in video production for creative businesses. Her experience in TV commercials and storytelling through virtual platforms is just the beginning of the story. Today, she shares with us how:

• Losing her brother to cancer 12+ years ago taught her an important lesson.
• How to manage a crew of people and why every business owner needs to learn this skill.
• Dealing with an embarrassing moment, with her pants zipper, and what it taught her about bouncing back.

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