June 24, 2024

70. How to write your book - with Everett O’Keefe founder of Ignite Press

33 minutes

Today, we're joined by Everett O’Keefe, best-selling author, speaker and the founder of Ignite Press.

Everett shared his expertise on how to leverage the power of publishing to enhance your business and personal brand.

Everett introduced a practical model to simplify the book writing process:

FAQ & SAQ Model: This involves identifying Frequently Asked Questions (FAQs) and Should Ask Questions (SAQs) related to your expertise.

This content forms the basis of your book, helping establish authority and demonstrate expertise.

Great quotes:

"That's why I call a book the great force multiplier." Discussing the extensive impact a book can have on one's professional influence. (00:03:51)

"You don't have to sequester yourself on Walden Pond to write a book." Debunking the myth that writing a book requires complete isolation. (00:06:09)

"A book doesn't just communicate your authority, it screams it." On how publishing a book can significantly boost your perceived expertise. (00:08:35)

"Every FAQ is a chapter waiting to be written." Emphasizing the ease of generating book content from frequently asked questions. (00:09:14)

"Books outlive their authors, carrying your legacy forward." Highlighting the enduring nature of a published book. (00:15:32)

In this episode, Everett provides invaluable insights into using book writing as a strategic tool for business growth and leadership enhancement.

Tune in to learn how to start your authorship journey effectively and use your publication to carve out a niche of authority in your field.

Get your copy of Everett's book "The Power of Published" here: https://mypodcastperk.com/

Book a time to discuss your book with Everett here! : https://meetings.ignitepress.us/everett

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By Practical Leadership Academy