Most construction contractors go into business for themselves because they want to have control over their own business and success. That success usually comes on the foundation of hard work and ingeniousness of the owner. So why do so many construction companies accept industry standards and remove creativity from their business structure?  Mike welcomes Jen Silver, the President of Roofing Utah, Inc, a complete roofing operation and the Co-founder of Women-Owned Businesses of Northern Utah, an organization that advocates for women business owners, on to discuss the importance of having your own business model, the steps needed to analyze your current model and how to make changes to fit the vision you have for your business.