Not Your Basic Biz

70: Master the Basics Before the Magic — The Hidden Reason Your Offer Isn't Converting


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In this episode, Molly shares a powerful story from her yoga practice that unexpectedly became a guiding principle in how she structures and scales her business—and supports her clients in doing the same.

You'll learn why mastering the basics is the key to sustainable growth, why intuitive entrepreneurs often get distracted by advanced energetics too soon, and how to build offers that actually convert—without watering down your magic.

If you've ever wondered:

  • Why your offer isn't landing (even though your work is incredible)
  • How to create clarity around your niche and transformation
  • When to introduce energetics, embodiment, and deeper brand work

…this episode will give you the clarity and permission you've been craving.

🔑 Inside This Episode:

  • A yoga studio moment that changed how Molly structures her business
  • The difference between Solid Gold Offer and Solid Gold Brand
  • Why too much "woo" too soon can stall your business growth
  • The biggest mistake soulful entrepreneurs make when building offers
  • How to match your content and services to your dream client's actual level
  • What to remove from your offer to protect its power and potency

🎯 Perfect For You If:

  • You're soul-led, intuitive, or creative—and you're tired of offers that don't sell
  • You know you're meant to be seen and paid—but your message still feels fuzzy
  • You're a coach or mentor helping others build their brand or business
  • You want to lead with essence and structure—without the burnout

🔗 Resources + Links:

✨ Learn more about Solid Gold Offer https://www.instagram.com/mollyhamill/ DM Molly on Instagram @mollyhamill with the word GOLDEN to chat about joining

🎧 Binge past episodes at yourpodcastlink.com

📣 Connect with Molly:

Instagram → @mollyhamill https://www.instagram.com/mollyhamill/

Website → https://mollyhamill.kartra.com/page/cxV186

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Not Your Basic BizBy Molly Hamill

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