The Art of Product

70: Refactoring UI: Concept to Launch

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If you listen regularly to the Art of Product podcast, then you’re probably familiar with the ongoing joke: How long does it take before we mention Steve Schoger and Adam Wathan? Well, today is your lucky day because not only do Derrick and Ben mention them, but Adam is once again their special guest.

Adam is a software developer, writer, speaker, and entrepreneur. Also, he is the creator of Nitpick CI, host of the Full Stack Radio podcast, and author of Refactoring UI and Refactoring to Collections. He describes the process of successfully making, promoting, and selling courses on the Internet. Plus, Steve makes a special appearance to share his side of the story!

Today’s Topics Include:

  • Concept and Collaboration: How Adam and Steve work together to create courses
  • Be genuinely helpful by offering free, good content for people to know, like, and trust you
  • Build an audience/authority on a topic to make people want to learn from you
  • Understand difference between what you care about vs. what your audience cares about
  • Care about quality and effort put into all aspects; utilize Steve’s design tips on Twitter
  • Signals and validation that your content resonates with and is helpful to your audience
  • What Makes a Successful Partnership: Similar values, but complementary skills
  • Promotion via email, newsletter, social media, case studies, and screencasts to grow number of subscribers/followers
  • Courses: Parts and Pieces (Books, Videos, and More) and Pricing to Make ROI
  • Launching Products and Surpassing Sales Expectations

    • Links and resources:

    Adam Wathan

    Nitpick CI

    Refactoring UI

    Refactoring to Collections

    Full Stack Radio Podcast

    Adam Wathan’s MicroConf Presentation

    Adam Wathan on GitHub

    Adam Wathan’s Email

    Adam Wathan on Twitter

    7 Practical Tips for Cheating at Design

    Steve Schoger

    Steve Schoger on YouTube

    Heroicons

    Steve Schoger on Twitter

    Wes Bos

    Bootstrap

    Stripe

    An eBook pricing model that resulted in $100,000 in sales

    Art of Product on Twitter

    Derrick Reimer Website

    Derrick Reimer on Twitter

    Ben Orenstein Website

    Ben Orenstein on Twitter

    Level

    Tuple

    ...more
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    The Art of ProductBy Ben Orenstein and Derrick Reimer
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